Isn't everything digital these days?
Digital strategy is at the core of public relations today. Without a deep understanding of digital marketing, a DC PR firm can't be effective.
Look for firms that understand digital strategy, including web design, user experience, data & analytics, SEO, and performance marketing.
Without the expertise in these areas, you won't get the PR support you need to be effective in Washington, DC. There are hundreds of PR firms in DC, but only a select few truly understand the importance of digital strategy in public relations.